Private Investor Briefing · Confidential · May 2026

The social
layer every
university
is missing.

FLOK is the student connection platform for UK and European universities — built for the way students actually want to meet people, find activities, and build a network that outlasts their degree.

Raising
£350k
Structure
SAFE · ASA
Val. Cap
£1.75M
This document is confidential and intended for accredited investors only.
Why this. Why now.
8.2M
University students in the UK alone — with no dominant social platform built for them
$5.1M
Raised by Fizz (Yale) to solve this in the US — 700+ campuses captured. Europe: untouched.
£200k+
In documented sales revenue generated by the founder before age 19 — SoleDXB, 3 years running
Sep '26
Target launch — KCL and UCL simultaneously, 70,000+ students, zero marketing spend required

"Every student arrives at university with the same hope — that this is where they'll find their people. Most leave having barely scratched the surface. Not because they didn't try. Because the tools didn't exist."

Adam Shehada · Founder, FLOK · KCL 2026
The Problem

University is the most
important network
you'll ever fail to build.

Students are handed Facebook groups, WhatsApp chains, and university portals that nobody uses. The result is documented: loneliness is at crisis levels across UK campuses. The connections that should define a career and a life simply don't happen.

01
No social infrastructure built for students
Existing platforms — Instagram, LinkedIn, WhatsApp — were not designed for the specific problem of meeting people at university. Instagram is performative. LinkedIn is transactional. WhatsApp requires you to already know someone. None of them help a student who just arrived.
→ 1 in 3 UK students report feeling chronically lonely at university
02
Events and activities die because nobody knows about them
Societies post on five different platforms, attendance is unpredictable, and students who would have loved the event never heard about it. There is no single trusted feed of what is actually happening on campus this week — so students stay in their rooms.
→ 60% of university societies report declining engagement since 2020
03
Graduation severs every connection you built
The alumni network is one of the most valuable things a university offers. In practice, it's a PDF directory that nobody reads. Students graduate and the relationships dissolve. Four years of the most important connections in a person's life vanish because no platform was designed to preserve them.
→ 78% of graduates say they lost contact with most university connections within 2 years
The Solution

One platform that works
the way students
actually live.

FLOK is not another social network. It is the social infrastructure layer for university life — verified, trusted, and built around shared experience rather than broadcast content.

Verified student identity
Every user verifies with their university email. No fake accounts, no outsiders, no noise. The trust layer that every student social platform has been missing — and the reason universities will endorse it.
Core infrastructure
📅
Event discovery and hosting
Any student or society posts an event. Every student sees a personalised feed of what's happening across their campus this week. RSVP creates an instant social connection. Events stop dying in empty WhatsApp groups.
Primary retention driver
🎾
Group activity booking — "Group Up"
A student posts: "Padel Saturday 2pm — 2 spots open." Others join. The booking gets made. The connection happens. Venue partners list their courts, studios, and sports facilities directly on FLOK. This is where virality lives — every group booking is a social invitation.
Monetisation engine
🤝
Connections and real-time messaging
Meeting someone at an event triggers an instant connection prompt. No cold outreach. No "connecting" with strangers. Every relationship on FLOK started with something real — a shared event, a sport, a society.
Core social loop
🎓
Alumni network — connections that compound
The platform persists after graduation. Alumni mentor students, post opportunities, and do coffee chats. Employers post graduate roles directly to verified student profiles. The network doesn't expire — it becomes more valuable every year.
Long-term moat

The core product loop that creates retention.

Every feature feeds every other feature. This is why users come back daily — not because we remind them to, but because something is always happening.

01
Student verifies KCL email. Sees 12 events happening this week. Opens the app.
02
RSVPs to a padel Group Up. Gets notified: "3 others from KCL are going."
03
Plays padel. Connects with 2 people on FLOK. Starts a DM thread.
04
Posts their own event the following week. Invites their new connections.
05
Their friends download FLOK to see the event. The loop compounds.

This is not social media. FLOK is social infrastructure. The distinction matters to investors, to universities, and to students who are exhausted by performative platforms. FLOK is where things happen — not where things are posted about.

University Partnerships

The distribution channel
no competitor
can replicate.

University partnerships are not a nice-to-have. They are FLOK's primary distribution strategy and its deepest competitive moat. A university that officially endorses FLOK gives us direct access to their entire student body — every email, every freshers' welcome pack, every orientation session.

UK universities are under measurable pressure to improve student wellbeing, mental health outcomes, and belonging scores. These metrics directly affect their rankings, their funding, and their ability to recruit. FLOK solves a documented institutional problem. We are not asking universities to adopt technology — we are offering them a solution to a crisis they are actively trying to address.

Our strategy is to approach university student unions and student experience teams with a co-branded partnership proposal. FLOK is endorsed by the institution, promoted through official channels, and integrated into freshers' week onboarding. In return, the university gets measurable improvements in student engagement and belonging — metrics they report publicly.

What universities get from FLOK

A measurable solution to the student loneliness crisis — directly improving wellbeing scores that affect rankings and funding
Increased society engagement and event attendance — a core metric for student experience teams
A trusted, verified platform that keeps student social activity on a safe, monitored network rather than anonymous apps
A living alumni network that strengthens graduate outcomes — a key metric in university league tables
Zero cost to the university. FLOK is free at point of use. The institution endorses, FLOK delivers.
KCL
King's College London
~35,000 students · Strand & Waterloo
World Top 40 · Russell Group
Launch Campus
UCL
University College London
~42,000 students · Bloomsbury
World Top 10 · Russell Group
Launch Campus
ICL
Imperial College London
~22,000 students · South Kensington
World Top 10 · Russell Group
Phase 2 Target
LSE
London School of Economics
~12,000 students · Holborn
World Top 50 · Russell Group
Phase 2 Target
Why Now

The US just proved
this market.
Europe is open.

Investors no longer need to bet on whether students will adopt a purpose-built campus social platform. That question has been answered. The question now is who owns Europe — and whether you are in that round.

Market Validation — United States
Fizz raised $5.1M.
700 US universities.
Europe: zero.

In 2025, two Yale students launched Fizz — an anonymous campus social network — raised $5.1 million in venture capital and expanded to over 700 US universities. This is not a comparable product to FLOK. But it is the single most important proof point in this market: students will adopt a purpose-built campus platform at scale, and investors will back it at significant valuations.

Fizz is American. It was built for American university culture, American Greek life, and American campus dynamics. It has no meaningful presence in the United Kingdom or Europe. The market it validated is sitting open.

FLOK is built specifically for UK and European university culture — by founders who are living it, in the campuses we are launching in, with access no US company can buy.

Our structural advantage: FLOK's founder is a current KCL student with a twin brother at UCL. Together they have embedded, trusted access to 70,000+ students across two world-top-10 universities — before spending a single pound on marketing. This is not a go-to-market strategy. It is a structural advantage that cannot be replicated.
$5.1M
Raised by Fizz (Yale) — 2025
700+
US universities penetrated in under 12 months
0
Dominant platforms in UK or European student social
48M
Students across UK and Europe. The addressable market.
Market Opportunity

A continent of students.
One platform.

The UK student social and activities market is large and entirely fragmented. No single platform commands loyalty, data, or distribution. FLOK enters as the first to build specifically for this audience — with university partnerships as a built-in moat.

8.2M
UK university students
Across 140+ universities. London alone has 400,000+ students within a few miles of each other — the highest density student market in Europe.
40M+
European students
The European expansion opportunity is 5× the UK market. FLOK's brand travels across language barriers. One word, universal meaning, built for the EU's Bologna Process university system.
£2.4B
Annual UK student social spend
UK students spend an estimated £2.4 billion annually on social activities, events, and sport. FLOK sits at the intersection of all of it — as the discovery layer, the booking engine, and the social graph.
Phase 1 · Launch → Month 3
Free. Grow. No monetisation.
Building the user base and proving retention comes first. Every social platform that charged too early died. We don't touch revenue until D30 retention exceeds 20%.
Phase 2 · Month 3–12
Venue booking commission + premium tier
5–10% commission on every Group Up booking. A £3.99/month premium tier for alumni features, unlimited connections, and advanced discovery. Both are low-friction and directly tied to value delivered.
Phase 3 · Year 2+
University SaaS + employer access
£5,000–£15,000 per year per university for white-label partnerships, analytics dashboards, and student wellbeing reporting. Graduate employers pay for verified access to active student profiles — the recruitment channel LinkedIn can't provide.
The Founders

Built by students
who've already
proven they can sell.

The single biggest risk in consumer social is a founder who understands technology but not the market. FLOK's founders are the market. They are enrolled in the universities they are launching in, with track records that have nothing to do with their age.

AS
Adam Shehada
Founder & CEO · King's College London

Adam is 19 years old and begins his first year at King's College London in September 2026. Before building FLOK, he founded and operated a sneaker retail business for three consecutive years — generating over £200,000 in documented sales revenue and becoming the highest-selling vendor at SoleDXB three years in a row.

SoleDXB is one of the most competitive sneaker commerce events in the world, drawing serious operators from across the Middle East and Europe. Adam did not win it once. He won it three consecutive years — before he turned 19.

This is a founder who understands brand, youth consumer psychology, commercial operations, and what it takes to outsell a room full of experienced competitors. He built FLOK because he watched his generation struggle to connect — and he knew nobody else was going to fix it.

£200k+ revenue SoleDXB ×3 Brand building Youth markets KCL 2026
MS
Mohammed Shehada
Co-Founder · UCL Campus Lead

Mohammed is Adam's twin brother and attends University College London — ranked among the top 10 universities in the world. His embedded presence at UCL gives FLOK something no competitor can acquire: genuine, trusted, insider access to a second major London university campus from the day FLOK launches.

The dual-campus launch strategy — KCL and UCL simultaneously — is only possible because Mohammed is already there. Together, the Shehada brothers have direct, personal reach into 70,000+ students across two of the world's most prestigious universities before FLOK spends a single pound on paid acquisition.

This is not a marketing strategy. It is a structural advantage baked into the founding team.

UCL embedded access Campus strategy Student networks UCL 2026
The Raise

£350,000 to own
European student
social infrastructure.

We are raising £350,000 — with a hard cap of £500,000 — across three flexible investment structures to suit different investor preferences. This funds 18 months of runway: full product build, KCL and UCL simultaneous launch on September 29th 2026, and the first wave of UK university expansion. The next raise will be a priced Series A at a substantially higher valuation, backed by real user data.

Core terms — all structures
Target raise£350,000
Hard cap£500,000
Valuation cap£1.75M
Minimum ticket£25,000
Runway18 months
Close targetJuly 2026
Launch dateSep 29, 2026
Investment structures available
SAFE Note US Standard

Simple Agreement for Future Equity. Investor capital converts to equity at the next priced round. No interest, no maturity date. Founder-friendly, internationally recognised, and fast to execute. Preferred by investors familiar with US venture conventions.

ASA — Advanced Subscription Agreement UK Standard

The UK equivalent of a SAFE note, governed by English law. Investor subscribes for shares now at a discounted price, with shares issued at the next funding round. Functionally identical outcome to a SAFE — preferred by UK-based investors and institutional advisers who operate under English legal frameworks.

Use of funds
Product development — mobile app (iOS + Android)40%
Launch marketing — campus activation, Freshers' Fair25%
University partnership development15%
Legal, compliance, GDPR infrastructure12%
Operations and reserve8%
May – August 2026
Full product build
Complete iOS and Android app built, tested, and submitted to App Store and Google Play. 100-person beta with real KCL and UCL students. 30+ society partnerships signed before launch day.
September 29, 2026
Simultaneous KCL + UCL launch
Freshers' Fair activation across both campuses. 50 events pre-seeded in the app before launch day. Target: 1,000 registered users in week one. Zero paid acquisition required — the founding team is the distribution.
October – December 2026
Prove retention and begin monetisation
Target 5,000 active users. D30 retention above 20%. Venue booking commission revenue live. 3+ additional university partnership agreements signed. Series A preparation begins.
2027
UK expansion and Series A
10+ UK universities live. European pilot — Amsterdam, Paris, Berlin. Series A raise at substantially higher valuation, backed by real user data and proven university partnership model.
Roadmap

From two campuses
to a continent.

May – Aug 2026
Build
  • Full MVP development — iOS + Android
  • 30+ KCL and UCL society partnerships
  • Waitlist to 500 pre-registrations
  • App Store and Play Store submissions
  • 100-person beta test
  • University partnership outreach begins
September 2026
Launch
  • KCL + UCL simultaneously
  • Freshers' Fair activation — both campuses
  • 50 events live on day one
  • 1,000 users in week one
  • Press coverage secured
  • First venue booking partnerships live
Oct – Dec 2026
Prove
  • 5,000 active users
  • D30 retention above 20%
  • Venue booking revenue live
  • Imperial and LSE partnerships
  • Alumni layer launches
  • Series A preparation begins
2027
Scale
  • 10+ UK universities
  • Amsterdam and Paris pilots
  • University SaaS revenue
  • Employer partnership programme
  • Series A close
  • 50,000+ active users

The window
is right now.

We are closing a £350,000 raise by July 2026 — available via SAFE Note or ASA to suit your preference. Minimum ticket £25,000. If you would like to review the full business plan, arrange a call, or express interest, reach out directly.

adam@flok.ltd  →

Confidential · For accredited investors only · © 2026 Flok Ltd